Loan Retention & Growth Analytics for a UAE Financial Institution
A UAE financial institution had limited visibility into customer propensity, poor contact strategy targeting, and declining loan conversion rates - despite holding rich customer transaction and interaction data.
4×
Increase in personal loan bookings
60%
Incremental lifetime revenue uplift
Model outputs - propensity scores, CLTV tiers, and segment flags - were activated back into Dynamics 365 and the email marketing platform, enabling personalised outreach and priority-based contact strategy. A dedicated activation framework ensured scores were refreshed monthly and triggered automated campaign sequences.






